| Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing |  | Authors: Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Publisher: Entrepreneur Press
Category: Book
List Price: £11.99
Buy New: £6.83
as of 10/3/2010 00:48 UTC details
You Save: £5.16 (43%)
New (16) Used (4) from £6.83
Seller: quartermelon
Rating:  2 reviews
Sales Rank: 43,987
Media: Paperback
Edition: 1
Pages: 304
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 8.9 x 7.4 x 0.8
ISBN: 1599181940
Dewey Decimal Number: 658.872
EAN: 9781599181943
ASIN: 1599181940
Publication Date: September 1, 2008
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 Guerrilla Marketing on the Internet December 17, 2008
Tami Brady (Calgary, Canada)
3 out of 3 found this review helpful
Success in today's global economy is a challenge. You can't just hang your shingle and expect customers to know you exist and you can't just hire someone to do an advertising campaign and expect customers to flock to your door. The world just doesn't work that way anymore.
So what's the alternative? A great website? Persuasive email copy? Newsletters? Social networking? Podcasting? YouTube videos? Yes, all of the above and so much more. Today's entrepreneur has to make smart decisions and use all of the resources at his or her disposal in order to build up a successful business that withstands the test of time.
Guerrilla Marketing on the Internet is the guerrilla marketing book that every entrepreneur should read. Like all of the guerrilla marketing books, this book focuses on solid business practices such as knowing your customer and fulfilling their needs instead of just selling a product. With hundreds of ideas for low cost promotions this information will jumpstart any marketing program and place it on the track to success. So many opportunities exist on the Internet and this book makes it easy to take advantage of them.
 You already probably know the answers April 26, 2009
Mr Stuart McLean (Belfast, Northern Ireland)
1 out of 2 found this review helpful
Like most good guides - this one tells you to do all the things that you knew you should be doing - like writing this review with a link to your site.
You've read this review - and maybe even clicked the link to my profile and on to my Blog and you may have even bought my product - so it must have worked!
Only criticism I'd have is he seems to be marketing marketing or very simple products with broad appeal. I am trying to market a quite complicated product (Fusion Accounts: online accounting - anytime, anywhere) to a specific market.
Getting 3 million hits on my website does not help me if none of them are interested in improving their business efficiency.
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