| Internet Marketing: How to Get a Website that Works for Your Business |  | Author: Nigel T. Packer
Publisher: Right Way
Category: Book
List Price: £7.99
Buy New: £3.13
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Seller: bookspeed
Rating:  33 reviews
Sales Rank: 5,587
Media: Paperback
Pages: 256
Shipping Weight (lbs): 0.6
Dimensions (in): 8 x 5 x 0.9
ISBN: 0716030209
EAN: 9780716030201
ASIN: 0716030209
Publication Date: August 28, 2008
Availability: Usually dispatched within 1-2 business days
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| • | New | | • | Mint Condition | | • | Dispatch same day for order received before 12 noon | | • | Guaranteed packaging | | • | No quibbles returns |
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Product Description
Offers a guide to business owners and managers for getting a successful website. This book explains the principles that website owners need to follow to provide the right service to their customers and to maximise sales, they must define the type of website the particular business needs and understand what customers want from the website.
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| Customer Reviews:
Showing reviews 1-5 of 33
 Anyone thinking of creating, or improving their Commercial Web Site should read this book November 26, 2008
MR GARRY R HARTLEY (High Wycombe, UK)
8 out of 8 found this review helpful
Easy to read - this book has helped me to understand how Internet Marketing works and has given me the tools to effectively brief my Web Site designer. This will save me £ in unnecessary work or misunderstandings. I highly recommend this book.
Simply the best book on creating your own business website November 17, 2008
Justin Lusty (London)
8 out of 8 found this review helpful
I don't give good reviews lightly but I'm going to have to make an exception in this case.
At last a guide to creating a website for small businesses that is practical, jargon free and bursting at the seams with great tips. Why it has taken so long for someone to write such a practical guide, who knows?
I have read over 50 books on the subject and always found them jargon laden and quite irrelevant to a first time business-person trying to create their own site. This book is different.
What is more, having interviewed over 250 women entrepreneurs, for our new book on starting a business ,it is clear how important understanding how to develop a good website is for the success of a new venture. In fact it is essential. This will be the book we recommend to all our clients and it may be the best few pounds you ever spend. A bargain.
My only complaint is the graphic design of the book, which disguises the great content. In fact many of the books in this "Right way" range are quite weak, out of date or poorly laid out: however, this book must now be the flagship in the range and deserves a place at the top of web design titles.
Buy with confidence - it's good, easy to understand and up to date.
Justin Lusty
An excellent resource for anyone that owns or is developing a website November 28, 2008
Mark Ronconi (Swansea, UK)
7 out of 7 found this review helpful
As a web designer and online marketer of several years, experience has shown me that very few clients fully understand their role in the development and maintenance of their website.
This book spells out what every business website owner should know. It takes you right through the process of planning, commissioning, marketing and maintenance, in a way that is easy to follow and jargon free.
Whatever your budget, if you are planning to create a website for your business, read this book first. It will save you (and your designer) time, money and stress ... and, most importantly, you'll end up with a website that delivers a return on your investment.
Crystal motivation! November 24, 2008
Stewart "Drascombe Boats" Brown (Hampshire, UK)
5 out of 5 found this review helpful
This book motivated me to rebuild our ancient website; a job that I would otherwise have shied away from, & gave me the confidence to tackle the technicalities that I would not otherwise have understood.
In this world, there are two types of people:
# Those that make easy things difficult. Avoid them.
# Those that make difficult things easy. Embrace them.
Embrace Nigel T Packer & buy the book. It is excellent.
Easy for all to understand..... November 12, 2008
Julie Willliamson (U.K.)
5 out of 5 found this review helpful
Not being technically proficient I was impressed with how easy this book is to read and understand. It gets the points over without being technical - I can leave that to the web developer! I was able to produce a website design brief that the web developer was very happy with - he said that it was the first one he had been given and it has made his job a lot easier. Reading the book has given me much more confidence in understanding and dealing with the issues of developing a website. I would recommend this book to anyone who has a website that needs attention or those who have not got one yet. Read this book before speaking to your web developer.
Showing reviews 1-5 of 33
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