| Yes We Did! An Inside Look at How Social Media Built the Obama Brand (Voices That Matter) |  | Author: Rahaf Harfoush
Publisher: New Riders
Category: Book
List Price: £17.99
Buy New: £10.25
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Seller: the_book_depository
Rating:  2 reviews
Sales Rank: 179,418
Media: Paperback
Edition: 1
Pages: 216
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.9 x 5.9 x 0.4
ISBN: 0321631536
Dewey Decimal Number: 302
EAN: 9780321631534
ASIN: 0321631536
Publication Date: May 20, 2009
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
 understanding Obamas campaign by social media March 4, 2010
KJ Mansfield (Swansea, Wales)
Excellent, interesting, easy read of understanding how Obama and his team used technology of social media to help him become president of USA.
 Not What I Expected July 13, 2009
A. Naisbitt
2 out of 2 found this review helpful
I bought this book along with others on the subject of social networking and thought I'd get an insight into the mechanisms behind the success of the Obama online campaign. Whilst this was there to a degree, the book really came across as more of a back slapping exercise with tales of how hard everyone worked and how proud they were of what they achieved.
If you're interested in the campaign itself and the road to the Presidency, you'll probably find this book a good read. If you're looking for an insight into the technologies that worked and a focus on the social media successes, it's going to leave you slightly unfulfilled.
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