| Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site |  | Authors: Mike Moran, Bill Hunt
Publisher: IBM Press
Category: Book
List Price: £31.99
Buy New: £18.97
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Seller: Amazon.co.uk
Rating:  5 reviews
Sales Rank: 266,476
Media: Paperback
Edition: 2
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 2.2
Dimensions (in): 9 x 7 x 1.7
ISBN: 0136068685
Dewey Decimal Number: 658.872
EAN: 9780136068686
ASIN: 0136068685
Publication Date: October 2, 2008
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Availability: Usually dispatched within 24 hours
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| Customer Reviews:
 A big thump up July 27, 2006
Drs K. Deelstra (The Netherlands, Europe)
4 out of 5 found this review helpful
Search engine marketing inc. is a very comprehensive guide to develop a search marketing plan on the strategy level. It introduces several new concepts for keyword-demand and supply and how to research keyword demand potential. As both authors are professional search marketers, they know what they talk about. This book specially focuses on the organic and paid search campaigns for the bigger companies. It discusses the organisational pitfalls of big organisations and how to coop with them. A lot of SEO, keyword and link building software tools is reviewed too. A big thump up for Bill Hunt and Mike Moran.
Drs. K Deelstra Seo expert InternetEffect, the Netherlands and author of the Dutch book about search marketing "Handboek zoekmachinemarketing".
Easy to follow ad understand September 15, 2006
Mrs. R. Page (UK)
3 out of 4 found this review helpful
I bought this book along with another on this very broad subject and found both of them to be equally helpful in understanding the whole search traffic subject. This book was the most comprehansive out of the two and by the time I had finished it I actually felt like I had attended a course in the subject. For those that already have some knowledge of the subject then you may find this book a bit too basic.
Value for money August 19, 2009
Paulo Alexandre S. Teixeira (Faro, Portugal)
I bought the first edition 4 years ago and I just bought the Second edition. I am really happy for this 2nd edition, expanded, updated and with some very good resources in DVD.
After reading several SEM books I must recomend this book to everyone in the Search Marketing field.
Thank you Mike Moran and Bill Hunt for this book!
 The comprehensive manual January 11, 2006
Edward Cowell (UK)
8 out of 8 found this review helpful
This book represents a very good and concise manual for anyone wanting to learn about the entire field of search engine marketing.It's very comprehensive in terms of topics covered and references to available software tools, but personally I had expected much more in the way of sophisticated how to guides for search marketing issues - specific platform related hacks, code snippets etc and in this area I felt it lacked. If you already have good experience in the search marketing sector you might find the book a bit more basic than you'd expect, if you haven't then definitely buy it.
 book March 14, 2009
Akhil Gupta
0 out of 2 found this review helpful
buying from amazon has always been a good option to get your stuff at amazing rates...same has been my experience...i am quite satisfied with the product and seller..Thanks.
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