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Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Convergence Marketing: Strategies for Reaching the New Hybrid ConsumerAuthors: Yoram (Jerry) Wind, Vijay Mahajan
Publisher: Financial Times/ Prentice Hall
Category: Book

List Price: £21.99
Buy New: £10.76
as of 9/9/2010 09:24 BST details
You Save: £11.23 (51%)

In Stock


New (11) Used (12) from £1.52

Seller: booksworld2010
Sales Rank: 1,296,408

Media: Paperback
Edition: 1
Pages: 368
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9 x 5.6 x 0.9

ISBN: 0130650757
Dewey Decimal Number: 658.8
UPC: 076092012283
EAN: 9780130650757
ASIN: 0130650757

Publication Date: October 25, 2001
Availability: Usually dispatched within 1-2 business days

Also Available In:

  • Kindle Edition - Convergence Marketing: Strategies for Reaching the New Hybrid Consumer
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