| All-To-One: The Winning Model for Marketing in the Post Internet Economy |  | Author: Steve Luengo Jones
Publisher: McGraw-Hill Publishing Co.
Category: Book
List Price: £19.99
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Seller: buks4less
Rating:  3 reviews
Sales Rank: 1,358,778
Media: Hardcover
Pages: 278
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9 x 6.1 x 0.9
ISBN: 0077097998
Dewey Decimal Number: 658.84
EAN: 9780077097998
ASIN: 0077097998
Publication Date: November 1, 2000
Availability: Usually dispatched within 1-2 business days
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| Customer Reviews:
A lucid guide that demystifies marketing February 14, 2001
1 out of 2 found this review helpful
Thank goodness I came across this book! It's a lucid guide that manages to demystify the subject of marketing and bring it right up to date, making it accessible for even the non-specialist. Refreshingly free of annoying jargon and patronising truisms, it is useful for anyone who needs to get their 'product', be it commercial or otherwise, out to a wide audience or clientele. And what's more, it is written by someone who not only obviously knows the subject well, but also knows how to communicate, making it an enjoyable read.
Back to basics - here's how - at it's best November 27, 2002
0 out of 1 found this review helpful
An easy read, with excellent subject matter, Steve dispels many myths with this book. All to One simply extracts the important issues that when applied can transform an organisation. It does this by explaining the implications of putting the customer first, so that the fundamental question of "what effect will this have on our customer?" is never far away from our thoughts. Easy to understand steps explain how to implement and monitor these in a business framework that values its customers. These steps are supplemented with helpful real life examples from organisations that are household names.
This book is a must-buy for anyone who is interested in their business succeeding.
The book you wish your CEO would read! February 25, 2002
0 out of 1 found this review helpful
Steve gets to the crux of many of the problems facing major businesses in the connected economy.
Simply because some of the observations and ideas in All to One seem immediately familiar and comfortable, yet still have the ability to excite, you can tell from page 1 that this is a book you should probably be dropping on the desk of any bottle neck in your organisation.
In my view All to One is not revolutionary but evolutionary. A philosophy that strips away the baggage of a large enterprise to expose the and enhance the energy that drove its initial success.
By breaking the process of change in to 5 easily identifiable phases All to One is a methodology accesible and relevant to everyone in an organisation which will allow them to appreciate and encourage change for the better.
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